Principles of Design
Balance - An arrangement of parts achieving a state of equilibrium between opposing forces or influences.
In design, balance is best understood when compared to the physical world. Think of a physical object, such as a glass of water. When the glass is tipped or off balance, it falls over and spills. To keep a scale in balance it must have equal weight on both sides. Note that the weight does not have to be made up of identical objects. Similarly, if an object placed on a page fails to fulfill our “visual equilibrium” the design will appear off balance. When a design has balance, all of the elements appear grounded. This can be achieved through symmetry or asymmetry. Read Full Article
Graphic Design Directory
aesthetics. Design is so simple, that's
why it is so complicated."
Creating Visual Impact
A print design project communicates a message, but that message will go unnoticed unless your marketing project has the visual impact to get a reader's attention. Full Article
Typography - Choosing the right typeface for your project
The typeface that you choose for your print project is an important piece of the overall design process. With over 20,000 typefaces available and more being created every day, where do you begin? Full Article
Optimizing Website Graphics and Photographs
How long do you wait for a website to load before clicking away and trying another URL? Most people won’t wait longer than an average of 8 seconds with a 56K modem. Although many things can effect the load time of a website, improper and overuse of graphics and images is one of the more frequent problems. Full Article